7.31% unique click-through rate
with systematic A/B testing
31.14%
unique open rate
7.31%
unique click-through rate
99.2%
deliverability rate
unique open rate
unique click-through rate
deliverability rate
Submission Technology are a lead generation agency with a mission to facilitate success and growth for their partners by providing innovative technology and performance marketing solutions.
Contact list segmentation and regular A/B testing allows us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during next ampaigns.”
Submission Technology seek out the most active members with the healthiest opens, clicks, minimal
complaints, and no bounces.
50% better open rate than the average in the online marketing industry*
149% better click-through rate than the average in the online marketing industry*
28% better open rate than the average in the online marketing industry*
121% better click-through rate than the average in the online marketing industry*
Submission Technology seek out the most active members with the healthiest opens, clicks, minimal
complaints, and no bounces.
Submission Technology use GetResponse click reports to see what content works best and then adapt future content to include or focus on those learnings.
20Cogs Gif Testing
69% better open rate than the average in the online marketing industry*
82% better click-through rate than the average in the online marketing industry*
“In some cases, GIFs could decrease deliverability due to an increased image-to-text ratio. But if the engagement is high, there’s no negative impact on deliverability.”
Their dev team have built an in-house analytics system that plugs into GetResponse and collects data via API. The system flags emails when they improve or drop in performance and sends alerts e.g., if bounces get too high.
A snapshot of OhMyDosh.co.uk’s emails over April.
Graph that lays things out visually over the course of the month.
The MAX plan comes with customer onboarding and individual support from your personal Customer Experience Manager.
Bug your Customer Experience Manager for answers and information. They can see things in more detail, can speak to their deliverability team and help with further ideas.
With an average open rate over 82% and an average click-through rate around 27%,
welcome emails are your conversion secret weapon.
Take a look and see how the average email marketing metrics vary across continents.
| Open rate | Click-through rate | Unsubscribe rate | Spam rate |
|---|---|---|---|
| 82.21% | 26.76% | 1.23% | 0.07% |
