How do I find out which version of the form gives me the highest conversion rate?

You can create 8 variants of a form. On your web page, the system displays a different version at random to each visitor and accumulates conversion data. This data enables you to choose the winner and stick with it.

Here are the form elements that affect your conversion rate:

  • Submit button copy
  • Web form length
  • Color scheme
  • Number of custom fields

Play with the variants to explore the possibilities, but test one form element at a time. Note: A/B testing is not possible for List Builder Apps.

To use A/B testing, click the “+” button at the top left of the editing tool. This adds a new variant that you can edit.